Before you start working on your 2018 business plan, it is very important to get familiar with upcoming trends when it comes to real estate market, and profile of your potential clients. The market started to recover in the past few years, but that doesn’t mean it will be easy to find buyers and sell houses. It looks like the prices will continue to rise in the next year, and you should get well-informed about all aspects before you start investing in marketing, remodeling, and staging the properties you want to sell. The text below will provide you with some insights which can be very useful once you start preparing for 2018.
Who are your potential buyers?
It is really easy to predict the average age of your potential buyers. Most of them will be baby boomers and millennials, so you should try to reach these groups via social media platforms, or directly via email. Of course, keep in mind that there are some boomerang buyers out there which belong to Gen X. Expect that your average buyer will have something around 50 years, so make sure to prepare plenty of testimonials and success stories once you start with online marketing.
Another group you should target and try to sell the house to are the ones who are currently renting. Focus on renters by targeting apartment complexes, townhome and condo communities. Let your potential buyers know that buying a house will save them more money in the long run, opposed to renting, and don’t forget to educate them about local, state and national down payment assistance programs.
People want smart houses
Once you’ve targeted your potential buyers, and engaged in online marketing campaigns, it is the right time to think about properties that will sell in 2018. Since we’re living in the technology era, most of your buyers, and especially millennials will be really happy to buy the house that is automated.
There are bunch of devices out there, that can be controlled remotely, and you should put some of them in the houses you want to sell. This simple move will cost you some money, but it will fascinate potential buyers and increase the value of the property.
Think about the environment
Today’s home buyers are very likely to recognize the importance of the ecology, and they will like to see that the house you’re trying to sell is eco-friendly to some extent. You should invest in houses that have big backyards with a lot of space that can be used for an organic garden. In addition, choose the houses that are made from eco-friendly materials, and have their own solar batteries. Roofs should be covered with highly reflective shingles which are able to remain cool, save energy and last longer. At the end, invest in some high-efficiency furnaces and air conditioners, and install some LED light bulbs.
Keep it simple
Once you start redecorating the interior, keep in mind that new home buyers wouldn’t like to see cluttered space with plenty of furniture. Because of that, you should consider going minimalistic since this trend is currently hot, and it will continue to be during 2018 as well. Younger buyers would like to see spacious and wide-open living rooms and kitchens, so go ahead and set them in a modern, minimalistic way. If there are some big pieces of furniture you don’t want to throw away, think about renting a couple of affordable storage units, and pack everything you don’t need at the moment.
Don’t invest in big houses
Yes, the market started to recover, and there are some new kids with full pockets, but don’t let that fool you. Millenials are usually not interested in big houses, regardless of their net worth. With that on your mind, it is better to pay attention to this trend since it will remain strong during the next year. As mentioned above, new buyers will be interested in wide-open spaces as well. In order to achieve both, you’ll need to invest in a house which rooms are not strictly divided with walls but rather defined by subtle variations in lighting, kitchen islands, flooring, bookshelves etc.
Make it bright
Everybody loves white, and that love will last for at least one year. Because of that, go ahead and install white cabinets in bathrooms and kitchens. Continue with wide-tiled white floors, porcelain soaking tubs, and some shiny chrome, just to enhance this setting. Continue with replacing all windows and adding some more if possible. New buyers would like to live in a well-lit space, so investing in glass doors and skylights will surely boost the value of the property.
As you can see, if your goal is to sell some houses in 2018, you’ll need to keep your eyes on millennials and their habits. Try to market, stage and sell homes that are eco-friendly, self-sustainable, small, well-lit, and spacious, while keeping it affordable. This maybe sounds difficult, but it doesn’t need to be. Just start preparing for the upcoming year on time, and you shouldn’t have any troubles to flip some houses in 2018.