Whether you’re just starting your letting agency or in charge of an already successful (or dare I say, under performing) letting agency, your number one priority is attracting landlords.
There are many ways to get more landlords to your letting agency, some take time, some provide results and some are expensive.
One thing for sure… there’s competition, which is ever increasing with the barriers to entry of becoming a letting agent being smashed.
No longer do you need a high street branch costing £1,000’s. A website will cost £1,000 – £3,000 and then if you know your way around internet marketing, the ball’s rolling!
In this article we will discuss 4 ways to get more landlords to your lettings agency, which are:
- Lead generators
- Organic internet traffic
- Paid online advertising
- Local community avenues
Lead Generators
These are companies that have experience in a particular industry, have a platform to capture leads and know how to get leads onto their site.
Rent Round is exactly that specifically for the letting industry, allowing landlords to use their postcode to compare letting agents in their area.
After landlords provide their consent, their details are passed onto the letting agent(s) they want to discuss deal terms with.
Rent Round are digital marketing experts, creating a pipeline of landlords visiting their site to compare letting agents.
At £49.99 a month and no commission taken from any deals made, Rent Round is a cost-effective way to get your letting agency more landlords.
There’s currently a 50% off trial available if you use code RENTROUND13 when registering your agency.
Organic traffic
This is by far the best, long term way to get more landlords to your letting agency. In basic terms, it’s ensuring you’re highly ranked on Google.
So if you’re based in Croydon, when people search “best letting agent in Croydon”, your website shows at, or near the top.
This leads to more clicks to your letting agent website, therefore more phone calls & landlords through the door.
But the question is, how do you do this?
The answer has become a billion-dollar industry. There are thousands of companies across the globe promising to get your website ranked first quickly. But beware, these companies are costly and rarely deliver.
The basic premise is content and backlinks. If your website has content, usually in the form of blogs talking about letting agent stuff, that’s a good start.
So sticking with our letting agency in Croydon example, you’ll need to be posting regularly about property news in the Croydon area, with your articles consisting of keywords such as ‘Letting agent’, ‘Croydon letting agent’, ‘Properties in Croydon’ etc.
The time it takes to create multiple articles on a weekly basis should not be underestimated. Research, refining your wording and posting to your site takes hours.
Backlinks are also useful to help you rank highly on Google and get the attention of landlords. This is where other sites in the letting or property industry write about and link to your company website.
However, getting this to happen can be tricky. You’ll usually have to write the articles for the other company and even have to pay for their site to host your article.
Get more landlord’s through Google advertising.
This means that although you’re not ranked highly organically, you’ll appear at the top of Google when certain keywords are searched for.
For example, we may pay Google to ensure that when someone searches ‘how to get more landlord leads for my letting agency’ this article appears at the top of the results page.
Google advertising can be expensive. Words like ‘letting agent’ are highly bid on, which means hundreds of companies are paying Google to be ranked for that term. This then drives the price up for each time your ad is clicked on.
Secondly, you will need to learn how to use Google AdWords, which is where you setup your advert. You’ll need to get to grips with terms like Ad Group, negative keywords and conversion tracking.
You can pay firms to do all this for you. However, finding a reputable company can be difficult and you will have an additional cost.
Of course, if the company sets up your adverts more efficiently than you could do yourself, the costs will be outweighed. NeilPatel.com has an amazing reputation in this field.
Local community avenues
Sponsorships and advertising in your local area are excellent at promoting your brand locally.
Popular ways are sponsoring local events/sports teams or advertising in local news media. The key issue is that it’s difficult to track the effectiveness of these mechanisms and to track how many landlords leads you’ve received as a result.
In addition, your advertisements will be targeted at everyone, including people who may not have properties to let. With modern advertising methods mentioned above, you’re able to track exactly how many people visited your site as a result and how many contacted you to discuss your letting agency services.
If you have any questions relating to getting more landlords for your letting agency, Rent Round have kindly offered their availability to assist in joining their platform or their assistance to set up & run your Google campaigns. You can drop them a mail at info@rentround.com